Saturday, May 16, 2009

My day in Wonderland AKA Evo Motorsports

by Rod Zervakos

You no doubt remember that upon entering the rabbit hole, Alice is transported to a magical world where the impossible is reality and the norm is nowhere to be found; A world where conventional right and wrong is tossed out the window and replaced by abstract dimensions, governed only by those with the imagination and foresight to forge their own path. I am happy to say that I have found the rabbit hole.

I recently had the pleasure of spending a few hours with the crew from Evolution Motorsports, a world leader in aftermarket exotic car modification, and I gotta tell you, I felt my inner Alice pushing her way through. I had entered a fairy tale land where a 5000 lb SUV could send shivers up your spine with its menacing scowl and sinister growl and, more importantly, its ability to leave your average prancing pony or raging bull owner rethinking their place in the automotive food chain as you leave them in the dust. A place where 1100 horse power Lamborghini’s, 231 mph Porsche’s and super exotic Gumpert Apollo’s all play together harmoniously. A place where innovation and creativity rule the land a place where conventional wisdoms, rules and regulations are tossed right out the window and replace with passion, dedication and advancement.


As my time at Evo was coming to an end and I knew my journey back up the rabbit hole was nearing, I couldn’t help but take note of one last thing, and quite possibly the most impressive. The staff. It is very easy, and sadly very common, for leaders in this industry to be self absorbed and in many cases not very pleasant to be around. If you are at the pinnacle of your game, or in this case industry, you can sometimes have a feeling of entitlement that convolutes your true purpose. I have seen it before and it always made me wonder. I have always believed that if you are truly passionate about what you are doing and you are a good person, you will reflect that to the people around you. This is not something that you can hide, and despite all of the incredible machines in the showroom or the unbelievable dyno room or the absolutely spotless installation bay’s, the thing that impressed me the most were the people behind it all.

It’s funny, we spend so much of our time these days running around in a fog just trying to make it from day to day, always needing to get something done, always running behind screaming I’m late I’m late. Every once in a while you have to live a little. Next time you see that white rabbit, with the EVOMotorsposts banner across its forehead, do your self a favor and follow it down the hole. See for yourself at http://www.evoms.com/

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