Tuesday, February 26, 2008

Taking the shine off new cars

In the ever more difficult search to stand out from the maddening crowd car buyers are taking a shine to a car with a matte finish. While it isn’t surprising to think of some small concept cars like Chevy’s Groove or Jeep’s Renegade diesel-electric or Mazda’s concept Furai with a matte finish, how does a Lamborghini Gallardo Spyder or Audi R8 V12 sports car strike you?

Well, a matte finish is available in all the above, and according to a lot of people at the North American Auto Show in Detroit, people have well, taken a shine to matte finishes. Not that matte finishes haven’t been used on vehicles before, it’s just that it was mainly used to accent and highlight special features on a car like on this Jeep Renegade Concept.


Interestingly, a matte finish allows the design features of a vehicle to stand out because the eye is not drawn to the finish of the vehicle because there are no reflections to detract the focus from the car itself. Not surprisingly manufacturers understand that Millennial’s are used to matte finishes on their cell phones and laptops so it stands to reason that they’d look for the same finish in their cars.

Chevy Groove Concept

It will be interesting over the next few years to see the emergence of exotics that use more matte finishes to enhance the visual effects of their intricate design cues. These are just a few of the cars that you’ll find with a matte finish.


Mazda Furai Concept