Sunday, September 28, 2008

Mitsubishi’s Lancer Evolution Revolution

The Phoenix Automotive Press Association had an opportunity to meet with PR Product Manager, Moe Durand and Melvin Bautista from Product Planning for Mitsubishi and talk about the all-new 2009 Mitsubishi Lancer family. Lancer debuted in 1973 and over the years Lancer has won several Rally Championships but not necessarily the hearts of the American consumer. Mitsubishi is hoping that will all change with the new iteration of the Lancer and as far as styling goes, they’re on the right track.

Trim levels include the Lancer, the Ralliart and the very potent Evolution. With the production of the 2009 Ralliart Mitsubishi has made a dramatic leap in performance and styling over the previous generation. Gone is the boxy squared off look and in is the sleek low nose high deck aggressive look you’ll see on the likes of the Lexus IS, and the huge aggressive grille you see on the Nuvolari inspired Audi S4 so needless to say, it’s a very cool looking car especially for the Tuner crowd.

It’s interesting to know how the styling cues must have a great degree of functionality in vehicles today, which presents an interesting challenge to designers. For example the lower grille opening on the Ralliart allows for more airflow to the intercooler, while the hood scoops and ducting help remove under hood heat while also providing air to the turbocharger. The functional side vents help extract hot air from the engine compartment.

The base engine is a 2.0 liter 4-cylinder that puts out 152hp and 146 lb/ft of torque in the Lancer and 237hp and 253 lb/ft of torque with both engines red-lining at 6500rpm. The Evolution is an entirely different matter. Horsepower jumps to 291 and torque goes to 300 lb/ft and redline is at 7000 rpm. How that happens has to do with some differences in engine architecture but the long and short of it is that it is a very potent engine.

Power gets to the wheels through a very sophisticated TC-SST transmission. All that alphabet soup stands for, Twin Clutch Sportonic Shift Transmission, but what it means is that it is one quick shifting transmission.

While we didn’t get a lot of wheel time, what we did get in the Evolution MR was pretty impressive. It’s quick fast and has a pretty serious fun quotient and is surprisingly roomy inside and we are looking forward to spending a week in this exciting new car from Mitsubishi