Saturday, September 22, 2007

Chrysler Visits Phoenix Automotive Press Association



September l8, 2007 – Hermosa Inn – Scottsdale, AZ. Cathy D's take on the all new Jeep Liberty.

Scott Brown, from Chrysler Corporation of the Southwest region, invited 15 top Phoenix press writers to preview three new products from Chrysler. The Town and Country Mini Van ( a movie theater on wheels without a popcorn maker), Dodge Dakota Truck (for the day to day truck lover and urban cowboy) and the 2008 Jeep Liberty (giving a whole new meaning to topless). All three models have some distinct changes in power, appearance and technology, but I was most excited about the 2008 Jeep Liberty.
Over the years my family has had two Jeep Wranglers and two Jeep Cherokees; none of which had any female input for the purchase. We’re not big off road people but before SUV’s became as common as reality shows, it gave me an elevated feeling in traffic and the men in my family felt rugged, cool and able to relate to a scene from the TV show MASH.
The 3.7 liter V-6 (210 horsepower/237 lb-ft torque) hasn’t changed along with its two transmissions but the rest is new and exciting and priced well. Jeep Liberty, no longer Jeep’s entry level model, has a longer wheelbase, width and overall length. It has kind of a Jeep Commander looking style with a little Wrangler-ness butt; less the rear-mounted spare tire on the outside of the cargo door. The spare now stores under the load floor where I would have liked it from the get go.
Okay, here is the cool part… the cloth, roman shade look roof (Sky Slider) opens from front to rear to give that open road look one might imagine on a safari. Chrysler has constructed this jeep continue to appeal to jeep lovers and then added some extras like stain resistant seats, center-stack infotainment, navigation system with MP3 capabilities, touch screen 20 gig hard drive and all the other technology that consumers want in a vehicle along with an off-road experience they can journal.
It is easy to see how you would take this one off road in the mountains or around town for food shopping or transporting kids. I think Chrysler/Jeep has taken the best of all their Jeep models, added a totally open roof, and priced it to make affordable for a younger buyer. The 2008 Jeep Liberty starts at $20,990 for the 4X2 and goes upward from there. The Sky Slider is an optional $1,200.00 but makes the new model attention-grabbing and makes star gazing possible without getting out of your vehicle.

Is Jeep thinking outside the box or did they just make the ’08 jeep look like a box?

In photo
Chrysler VP Steve Bartoli, Mark Kudla/Dodge Dakota, Kim Adams House/Jeep Liberty Bill Zervakos and Cathy Droz, Two for the Road USA in front of the New 2008 Jeep Liberty.