Wednesday, June 24, 2009

2010 Buick LaCrosse press preview

Phoenix Az.
June 2009
By Bill Z & Cathy D

We attended a virtual press preview of the 2009 Buick LaCrosse in the comfort of our office and while traveling to these events can be fun, I have to say it was interesting and informative and much less stressful to attend the virtual event. The LaCrosse is the first vehicle to emerge from the new GM with Buicks new tagline, Take a look at me now, and I have to say from what I saw, the LaCrosse is a great vehicle to “take a look at now.”

According to Susan Docherty, Buick-Pontiac-GMC vice president, “The new LaCrosse builds on the success of Enclave as the next step in Buick’s renaissance and great attention to detail, craftsmanship and advanced technology,” “It offers unique features such as all-wheel drive and a new, efficient four-cylinder engine that will attract new customers to Buick.”

The 2010 LaCrosse is offered in three models;
CX – equipped at the start of production with a new 3.0L direct injection V-6, premium cloth seats and 17-inch wheels and has a six-speed automatic transmission. Later this year, a new, 2.4L Ecotec four-cylinder replaces the 3.0L as the standard engine.

CXL – also equipped with the new 3.0L direct injection V-6, adds leather-appointed heated seats, dual-zone automatic climate control, fog lamps, outside rearview mirror with LED turn indicators and puddle lamps, and 18-inch alloy wheels. An advanced, intelligent AWD system is available.

CXS – equipped with a 3.6L direct injection V-6; real-time active-dampening suspension (optional); perforated, leather-appointed, heated and ventilated seats, and chrome-plated 18-inch alloy wheels with 19-inch wheels optional.

The LaCrosse design is beautifully sculpted with smooth flowing lines with the “sweep-spear” body side styling portholes that have been synonymous with Buicks for decades. But make no mistake; this is definitely not your father’s Buick. Inside is where the LaCrosse really shines though with a beautiful sweeping center console that swoops upwards to a instrument panel with ice-blue ambient lighting that you’ll find throughout the cabin.

In the video we could see how Buick’s QuietTuning keeps unwanted noise out of the cabin so one can enjoy the contemporary atmosphere of the LaCrosse’s cabin that’s highlighted with available digital connectivity and personal technologies that include in-dash navigation, Bluetooth connectivity, an auxiliary audio input and a USB port. For rear-seat passengers, a DVD entertainment system is offered. It is a very plush interior.

EAST MEETS WEST: 2010 BUICK LACROSSE’S INTERIOR BLENDS EASTERN AESTHETICS WITH CLASSIC BUICK STYLE is how a press released I received was titled and because the interior design was a collaborative effort between Chinese and American designers, it makes sense.

So while attending the virtual press preview of the new Buick LaCrosse was much less stressful then traveling, we miss the up close and personal contact with the engineers, designers and the car itself, not to mention wheel time in the LaCrosse. That’s supposed to happen soon and when it does, we’ll look forward to telling you all about the 2010, Take a Look at Me Now, Buick LaCrosse. For more information on the LaCrosse go to: http://www.buick.com/vehicles/2009/lacrosse/overview.do