News from Chevrolet

What’s coming up for Chevrolet as far as new product goes? Well for starters there is talk about restyling the Malibu for 2008 which finally shows some styling elan. While the new iteration is a very nifty looking car, for me, I can't help but think back to the days when the Malibu morphed into the ultra cool Chevelle line that brought us the likes of the 396 and 454 cubic inch rat motors in the Super Sport Chevelles of the 60’s and very early ‘70’s. While it would be nice to see something like that happen again, I'm not sure I’ll hold my breath on that ever happening again but who knows.

Clearly the big news for Chevy is what I hope will be a 2008 debut of the all new Camaro. Lines are forming as we speak for this renaissance of an icon that has been missing far to long. While Ford owners as well as Ford may not be quaking in their garages, you know they’re fully aware that with this new iteration of the F-Body, and Dodge’s Challenger coming back, the pony car wars will be on full force. For those of us fortunate enough to have been there at the beginning, it can’t happen soon enough.

Other plans for the lineup sometime in ’09 include refreshing the HHR and the Colorado, a new mid-size CUV will be debuted, and an even more potent Corvette will happen. While Pontiac and Buick are in a way trying to reinvent themselves, Chevrolet is not a brand that has that problem. GM is just trying to make their lineup even better. To that end some future improvements, beyond what I’ve already mentioned will include a rear-wheel-drive Impala which I truly hope happens, and a microcar that was introduced at the New York auto show in April, in a 3 and 5 door configuration.

The car is even smaller than the new Mini Cooper and the Aveo, which is the smallest car Chevy offers to date. There have been questions as to whether or not the car would sell in the U.S.
but to my way of thinking, with the Smart Car making such a splash, the Microcar may just work. Don’t expect it before 2010 or 2011 though.

Clearly aimed at the youth market, the models feature very interesting color schemes which to me clearly define not only the demographic but also the psychographic of the target buyer. ‘There is some concern in the upper echelons of the industry that hip young people have no aesthetic sense but when I think back to my youth, what we did with our cars could certainly beg the same question.


Unique color choices range from an electric green for the Beat to a blaze orange for the Trax, and the most understated of the bunch is the dark purple that’s on the Groove. And how about those names, Cath and I keep threatening to do a show devoted to names of cars past and present one of these days.

Truth is though, with the ecology and economy growing ever more important in our lives, this little trio may jump start the American manufacturer’s development of small fuel efficient yet fun cars. All I can tell you is that after spending a full day on an Arizona road trip driving the tiny Smart Car for an article we did in AZ3Sixty’s magazine recently, I found the Smart Car more than capable and not uncomfortable at all. Except for the times an 18-wheeler blazed by us on the highway making us feel very small indeed.

Only time will tell whether or not we’ll embrace the “little” fuel efficient cars. I for one hope we do, at least for buzzing around town in. It would save a lot of money and actually, they're kinda fun to drive.

More info at, http://www.twofortheroadusa.com