Hip Vehicle Showcases Katzin’s Leadership Position Within Expressive Design and Interior Transformation
MONTEBELLO, Calif., October 28, 2011 – With a keen focus on advanced interior design, Katzkin Leather will be moving beyond just the sketches it creates to showcase its own branded concept vehicle, as it reveals the “Katzkin Corsa 500” at the 2011 SEMA Show, beginning next week in Las Vegas. As the first branded concept car Katzkin has created and shown in its 24 years at the SEMA show, the company is taking a stance to highlight its leadership position within expressive design and interior transformation. Katzkin is the global leader in automotive leather interiors, with a network that generates more than $100 million in annual revenues from the sales of Katzkin leather products, and has risen to surpass the competition in its 28 years of business.
Using the newly-introduced Fiat 500 as a base, the Katzkin “Corsa” 500 was named for its Italian heritage and literally refers to “racing.” The concept vehicle sports a totally transformed interior which takes the already hip and cool Fiat 500, and elevates the interior design to an even more energetic version with a higher regard for personality.
According to David O’Connell, Chief Designer for Katzkin, the Fiat 500 already makes a unique and individual statement on its own. However, O’Connell claims “this interior transformation builds on that momentum and amplifies the character with bold graphics and contrasting colors.” O’Connell noted that the beautiful, rich, white leather creates a stark contrast to the black trimmed interior, visually highlighting the seating areas. In addition, a feeling of increased interior space is achieved through the blue and black suede vertical stripes which visually lengthen the seats.
As a company, Katzkin to date has outfitted more than one million vehicles with its leather interiors, and is providing more than 3,000 patterns of handcrafted leather choices to its nationwide network of new vehicle dealers and restylers. As the company enters its 28th year of business, with a long string of successes under its belt, OEM’s such as Chrysler, Dodge, Jeep and now Fiat, are now initiating exclusive partnerships and affording Katzkin an expanded credibility factor in the area of non-factory-provided automotive leather interiors.
About Katzkin Leather, Inc.
Founded in 1983 by Mitchell Katz, Katzkin Leather, Inc., of Montebello, Calif. is the leading manufacturer of custom leather interiors. With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created more than one million exciting vehicle interiors in the past 28 years. Katzkin maintains more than 3,000 interior patterns, 135 colors and materials, and more custom options than any other interior manufacturer. For more information or to become a Katzkin restyler, visit Katzkin online at www.katzkin.com or call 800.842.0590.
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